An Xcel Energy video at UW–Eau Claire's new Sonnentag Center

Xcel Energy asked for a video about its role in the new Sonnentag Center at the University of Wisconsin–Eau Claire. When we arrived the building was still mostly empty, which is a challenge and an opportunity: no crowds to manage, and a lot of very clean architecture to shoot.

I combined interviews and my own drone footage with b-roll the client supplied, and Renny McCauley cut it. Renny had just joined Lindsey Seavert and me in the Minneapolis studio, and this was one of the first pieces where I could shoot and hand off the edit. That arrangement is now how a lot of my client work runs: I spend more days on location, Renny makes the pieces better than I would have alone.

Corporate storytelling for companies like Xcel sits comfortably alongside the editorial and higher-education work. The common thread is interviews that feel like conversations and pictures that do not need a voiceover to explain them.